Tuesday, May 26, 2009

The Inside Story

Off late, there is a lot of interest on photographs, posters of products being disassembled and providing details of all the parts inside.

There is also another recent trend called 'Exploded View'. Although this trend was originally used for Lego instructions on how to assemble the different lego blocks to build models, recently designers have been using them to display hidden technologies and to boast the hidden value of the product side. For example, the recent advertisement for Herm├Ęs watches that reveals all the gears, escapements and jewels to convey the product’s importance and the preciousness of its complexity.

In today’s world, the news is often punctuated by explosions, and increasingly there is a sense of the center losing grip and of things flying apart. The exploded diagram might make real life seem menacing. But dissection is also teaching, and showing the parts is a fundamental element of learning and study. You can read more about this by Phil Patton at the AIGA website

I tried to create an exploded view of my name below :-) For ones who are not familiar with 'Veena', it is a stringed musical instrument and an integral part of Indian Classical music. The different parts of the veena reveal some of my skillsets.





(click to enlarge)